The Top 10 Fitness Influencers to Follow in 2023

fitness influencers

Saying motivated and informed is crucial to achieving your health and wellness goals. Fortunately, social media has made it easier than ever to access expert advice, workout routines, and inspiration. As we step into 2023, here are the top 10 fitness influencers you should follow for guidance, motivation, and to stay updated on the latest fitness trends.

1. Kayla Itsines (@kayla_itsines)

Kayla Itsines is a renowned fitness trainer and the creator of the popular Bikini Body Guide (BBG) program. With millions of followers on Instagram, Kayla provides easy-to-follow workouts, nutrition tips, and transformation stories that will inspire you to start or continue your fitness journey.

2. Chris Hemsworth (@chrishemsworth)

The Norse God himself, Chris Hemsworth, is not just a Hollywood star; he’s also a fitness enthusiast. His fitness app, Centr, offers workout routines, meal plans, and expert advice from top trainers and nutritionists. Follow Chris for behind-the-scenes glimpses of his workouts and stay motivated to unleash your inner superhero.

3. Whitney Simmons (@whitneyysimmons)

Whitney Simmons is known for her approachable and engaging fitness content. Her YouTube channel is a treasure trove of workout videos, fitness challenges, and wellness tips. Whether you’re a beginner or an experienced gym-goer, Whitney’s infectious energy will keep you coming back for more.

4. Joe Wicks (@thebodycoach)

Joe Wicks, also known as “The Body Coach,” became an internet sensation with his daily PE lessons during the lockdown. He continues to provide quick and effective workouts for all fitness levels. Follow him for accessible workouts that require minimal equipment and enjoy his tasty and healthy recipes.

5. Cassey Ho (@blogilates)

Cassey Ho, the creator of Blogilates, combines Pilates with pop music in her workouts, making fitness fun and accessible. Her YouTube channel features a vast library of workout routines, and her positivity and enthusiasm will brighten your fitness journey.

6. David Goggins (@davidgoggins)

David Goggins is the epitome of mental toughness. As a retired Navy SEAL, ultra-marathon runner, and author, he shares his journey and mindset on Instagram and through his books. Follow David if you need a dose of motivation and a reminder that you’re capable of achieving more than you think.

7. Yoga with Adriene (@adrienelouise)

Adriene Mishler is your go-to yoga guru. With her approachable and friendly demeanor, she guides viewers through yoga practices of all levels. Her YouTube channel offers a wide variety of yoga routines, from gentle stretching to challenging flows, promoting both physical and mental well-being.

8. Greg Doucette (@gregdoucetteifbbpro)

Greg Doucette, an IFBB pro bodybuilder, offers science-backed advice on nutrition, training, and supplementation. His YouTube channel is a wealth of information, debunking fitness myths and providing practical tips for muscle gain and fat loss. Follow Greg for a no-nonsense approach to fitness.

9. Simone De La Rue (@bodybysimone)

Simone De La Rue is a celebrity trainer known for her dance-inspired workouts. Her Instagram showcases her clients’ transformations and provides a glimpse into her high-energy classes. Follow Simone for a unique approach to fitness that combines dance, strength, and fun.

10. Natacha Océane (@natacha.oceane)

Natacha Océane is a fitness YouTuber and scientist who combines her love for fitness with her background in biomedical science. Her channel offers evidence-based fitness and nutrition advice, ensuring that you make informed choices on your fitness journey.


These top 10 fitness influencers are just a click away from inspiring you to lead a healthier and more active life in 2023. Whether you’re interested in body transformation, yoga, dance-inspired workouts, or improving your mental toughness, there’s an influencer on this list who can guide you. 

Remember that consistency and dedication are key to achieving your fitness goals, and these influencers can provide the motivation and knowledge you need to succeed. So, give them a follow, and let 2023 be the year you take your fitness to the next level!